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Founder services

As a CEO or entrepreneur, you know that running a successful business takes more than just hard work and determination. It also requires guidance and support from experienced professionals who understand the challenges you face. That's where CuriousFutures comes in.

We have the hands-on experience and strategic expertise you need to take your business to the next level. We've helped countless entrepreneurs like you secure funding, achieve nationwide success, and develop successful, lucrative exit strategies. And we can do the same for you.

What sets us apart from other coaches and consultants is our practical experience in operations and business development. We know how to identify and address the critical issues that can make or break a business and develop a strategy that is resilient and purposeful. We identify what success looks like and how to get there through exploration and honest feedback.

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Free Pitch Practice

Free Pitch Practice


Merril is totally committed to my success and brings her A game to every meeting. She has helped me  simplify the funding process and get my assets in order. I don’t know that I would have gotten to this point in my journey without her support and wisdom. I fully trust her advice and direction. She has done this before and her experience gives me strength and confidence when I’m pitching.”

Kyra Reed - WEIC

Individual Services

Exploration & Business Plan Review


Analysis of your business plan including current financial resources, marketing collateral, team, key stakeholders and other factors. After analyzing our discoveries from Exploration, we will provide a report of your potential gaps as well as a roadmap to address them.

Exploration & Pitch Deck Review


Together we will review your current decks and develop them so they are concise, straightforward and ready to present to your potential investors.

Exploration & Investor Profile


Analysis of your raise strategy, including the terms of a raise, what you will offer investors, and direction on how to choose investors. We will also explore alternative funding options, like crowdfunding and incubators.

Exploration & Roadmap


One-on-One exploration of your concept, opportunities, obstacles and resources. Along the way, we will identify challenges and areas for improvement.
After analyzing our discoveries from Exploration, we will determine your short-term and long-term strategic operational plan. The plan, or Project Roadmap, is your guide. It outlines next steps, milestones, and considerations.

Let's connect

We have over 25 years experience bringing new ideas from the white board to the customer's hand. We want to see your vision become reality, and support you on your journey.

The first step is a no-cost, no-obligation conversation.

Meet the Coaches

Merril Gilbert

Merril offers a unique perspective on the connectivity and transformation between culture, experience, and food. She is a provocative thought-leader on a range of food and beverage topics, from sustainable sourcing and ethical practices to the latest culinary trends and innovations. Merril is a board member at Slow Money NorCal, where she mentors entrepreneurs in the future of food. She is also a member of Naturally Bay Area and part of the MISTA ecosystem.

Rhiannon Woo

Rhiannon is a CPG and ag-tech professional focused on quality management systems and continuous improvement through leadership training, plan development and implementation support to manufacturers across the United States. Rhiannon has developed audit standards, as well as training and calibration programs with industry organizations, shippers, retailers and auditing companies across the value chain.

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